Branding is the combination of tangible and intangible characteristics that make a brand unique. Branding is developing an image — with results to match. Self-branding or personal branding is essential to career advancement because branding helps define who you are, how you are great, and why you should be sought out.
Most job-seekers are not proactive in establishing and building their career brand, letting their actions speak for them when seeking promotions or new jobs. But why not take the time to master some very basic tactics that can help build your career brand and make you a much more attractive employee or job-seeker.