Asst General Manager, Sales

About this role

What you'll be doing? The Assistant General Manager (AGM), Sales is a key business partner to the General Manager, responsible for leading Product Sales Managers (PSMs) and driving sales, service excellence, and operational performance across assigned categories and brands. This role serves as a critical link between global merchandising teams and customers, ensuring merchandising strategies are effectively executed while continuously improving team productivity, customer experience, and commercial results. Drive Store Productivity & Service Experience Lead and develop a team of Product Sales Managers (PSMs) to execute merchandising and sales strategies aligned with Global and Division Merchant priorities Drive customer penetration, spend targets, market share growth, and overall store productivity Ensure PSMs are knowledgeable in brand strategies, assortments, collections, and storytelling, and effectively translate this knowledge to their sales teams Partner with Merchandising and Marketing teams to execute promotional calendars and in-store initiatives Encourage proactive selling behaviors that increase sales, customer engagement, and team productivity Monitor competitor activity and market trends to identify opportunities and risks Participate in sales forecasting and support redevelopment initiatives as required Build strong partnerships with lease brand partners and JV stakeholders to ensure seamless collaboration and business growth Team Leadership & Talent Development Communicate company objectives and ensure teams remain focused on customer experience, productivity, and sales performance Establish clear goals and accountability measures for PSMs and sales teams through regular coaching and performance reviews Train, coach, and motivate teams to meet or exceed sales and profitability goals while role modeling DFS values and service expectations Partner with the General Manager and Human Resources to support succession planning, employee engagement, retention

Apply for this role on DFS Group’s official careers site.