Senior Brand Manager

About this role

Brand Management at Riot is focused on players and fans. Our mission is to make it better to be a player by building trust, inspiring fandom, and creating meaningful, resonant experiences across every touchpoint. For Teamfight Tactics, this means celebrating the strategy, creativity, and playfulness at the heart of the game and bringing these values to life

As a Brand Manager III for Teamfight Tactics (TFT), you will lead high-impact initiatives and deliver world-class campaigns that strengthen TFT’s brand identity. You will shape global perception by defining how the game shows up to players, crafting integrated publishing strategies and guiding creative expression across sets, features, and player moments. This role builds a cohesive, enduring brand, ensuring consistency in tone, voice, and visual identity while partnering closely with cross-functional teams to bring the brand to life

Reporting to the Senior Manager, Brand Marketing, you will own go-to-market strategy and execution for global player experiences, balancing long-term brand building with moment-based impact. Operating at the intersection of product, publishing, and creative, you will lead campaign development, align partners, manage budgets, and uphold a high bar for craft to deliver culturally resonant, distinctly TFT work. Responsibilities: Brand & Campaign Leadership Lead the creation of high-quality global campaigns in partnership with creative, production, and community teams Partner with game development leadership to shape campaign strategy across sets, features, and key moments Develop integrated, cross-platform campaign plans that express TFT’s gameplay, creativity, and evolving set fantasies Ensure campaigns reinforce a cohesive brand identity, tone, and player promise Cross-Functional Collaboration & Global Publishing Partner with product, communications, social, and community teams to align on campaign narratives, publishing priorities, and evergreen programs Collaborate with insights t

Apply for this role on Riot Games’s official careers site.