Senior Director, US gMG HCP Marketing, gMG

About this role

Are you ready to lead a high-impact HCP strategy that changes the standard of care for people living with generalized myasthenia gravis? In this Boston-based leadership role, you will set the direction for US HCP marketing across channels, shape market behavior in a dynamic competitive landscape, and translate insights into decisions that accelerate appropriate adoption. You will join a mission-driven neurology team passionate about outcomes for patients and performance for the business. From launch excellence to long-range planning, your work will connect science, strategy, and execution to deliver measurable growth

How will you inspire a high-performing team and mobilize cross-functional partners to outpace the market? Accountabilities: Brand Strategy Leadership: Lead data- and insight-driven Annual Strategic Brand Plan(s) and ensure focused execution to drive demand and sustained growth. Multi-Channel HCP Marketing: Create and implement high-impact materials across promotional channels to influence appropriate diagnosis, treatment choices, and ongoing management in gMG. Performance Measurement and Optimization: Review and assess HCP-targeted marketing performance and the effectiveness of annual plans; rapidly test, learn, and optimize to improve return on investment

Competitive Readiness: Deliver proactive, scenario-based plans to win in a rapidly changing competitive environment and protect/extend differentiation. Budget and Agency Management: Own HCP tactical plans and budget allocation; direct and challenge external agencies to maximize impact and efficiency. Data-Driven Decision Making: Use analytics to identify key HCP promotional drivers and barriers, refine segmentation strategies, and sharpen competitive positioning to accelerate demand generation

Cross-Functional Partnership: Build strong partnerships with Market Research, Market Access, Sales Training, Strategic Accounts, Medical, Global and R&D to align strategy and provide commercial input into lif

Apply for this role on AstraZeneca’s official careers site.