Shopper Insights Manager
Nestle · Ho Chi Minh, Full time On-site, Vietnam
Posted 4 days ago
About this role
1. POSITION SNAPSHOT Function / Team: Communication & Marketing Services Location: Ho Chi Minh City, Vietnam 2. POSITION SUMMARY Lead the end ‑ to ‑ end Shopper & Route ‑ to ‑ Market Insights agenda to strengthen Nestl é’ s commercial decision ‑ making across all environments – including in ‑ store, out ‑ of ‑ home, e ‑ commerce, and rural
The role develops a holistic understanding of how shoppers behave across channels and missions, turns this into actionable guidance for Sales, Trade Marketing and Marketing , and ensures shopper ‑ led thinking is consistently embedded into Integrated Commercial Plan (ICP), Market Business Plan (MBP) and customer plans. As the organization ’ s insights expert , this role elevates commercial conversations with customers and internal stakeholders through clear, data ‑ driven, and channel ‑ relevant insight narratives. 3
KEY RESPONSIBILITIES Build and manage an integrated Shopper & RTM insights program: Deliver a continuous understanding of shopper behaviour across channels, missions and environments, ensuring insights clearly inform category, channel and customer strategies. Generate clear, actionable insights through robust analysis: Synthesize quantitative and qualitative data from multiple sources to identify trends, barriers, opportunities and marketplace shifts that guide ICP/MBP inputs. Develop and maintain insight dashboards and tools: Create and refresh dashboards using internal and external data to support decision ‑ making across categories and channels, ensuring consistency and accessibility
Strengthen customer and internal engagement with shopper ‑ led stories: Partner with Trade Marketing and Sales to translate insights into compelling narratives for customer discussions and commercial plans. Evaluate commercial initiatives using insight ‑ based measurement: Provide pre ‑ and post ‑ evaluation of key activities using standardized metrics to guide future optimization. 4
KEY REQUIREMENTS Critical Experiences Minimum 5+
Apply for this role on Nestle’s official careers site.