Brand Campaign Manager
ARM Β· Cambridge, Marketing & Communication, United Kingdom
About this role
Arm is at the heart of one of the most ground-breaking moments in technology as AI builds industries and redefines whatβs possible with compute. We're looking for a B2B marketer experienced in AI campaigns. They will handle planning and delivering campaigns from start to finish
The goal is to build awareness, consideration, and preference for Arm across the AI and silicon ecosystem. The ideal candidate is a strategic marketer with deep expertise in campaign development, multi-channel orchestration, and technology-led storytelling. Collaborating closely with Product Marketing, Communications, Content, Creative, and Paid Media teams, you will convey Armβs innovation with compelling campaigns
These campaigns highlight AIβs current impact and the future enabled by Arm. Campaign strategy & development Lead coordinated campaigns that showcase high-impact AI use cases demonstrating how Arm enables AI at scale. Build clear, differentiated narratives that connect technology to business value and impact for senior technical and business decision-makers
Develop distinctive campaign ideas that help Arm stand out in a highly driven and technical market. Combine proof points, insight, and storytelling to develop relevant, audience-first campaign activations. Partner with creative teams to translate strategy into ambitious, high-impact executions
Campaign orchestration Own end-to-end campaign delivery, from planning through to execution and optimization. Ensure the cohesive experience across all touchpoints, collaborating with teams across the marketing organization. Track performance and optimize campaigns through data-driven insights
Required qualifications 5+ years of B2B campaign marketing experience in technology, semiconductor or AI sectors. Deep understanding of the B2B buyer journey, including audience needs, channels, and messaging. Strong communication, storytelling, and cross-functional teamwork skills
Analytical approach with strong attention to detail and a focu
Apply for this role on ARMβs official careers site.