Manager, Alcohol, Jack & Coke and Others
Coca-Cola · Japan - Tokyo, Japan
Full-time Posted 4 days ago
About this role
Job Description Summary: Are you ready to make a splash in your marketing career? Dive into The Coca-Cola Company, a brand that has been refreshing the world for over 139 years. We are currently seeking a passionate and innovative Brand Manager to join our dynamic team. This is an exciting opportunity to work with one of the world's most recognized brands, where you will play a key role in identifying target customers and customizing marketing strategies to maximize product and brand appeal
If you're ready to bring your creativity and enthusiasm to a company that values bold ideas and fresh perspectives, we can't wait to meet you. What You'll Do for Us: Conduct research to define targeted customer segments and determine the key values that drive buying behavior for each segment. Develop brand/product positioning, associated marketing themes, and media channels that align with target customer demographics
Develop and implement marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.) Oversee the development and distribution of marketing materials. Ensure customer experience is in line with brand image and strategy. Monitor the effectiveness of marketing campaigns & tactics
Has accountability for ongoing activities, may lead processes or project steps within a broader project. As an individual contributor, acts as an established and productive professional working independently with limited supervision. Problems faced are difficult, typically not complex and may require a new perspective on existing solutions
Qualifications & Requirements: Bachelor’s degree in Marketing, Business, or a related field. 5+ years of experience in brand management, marketing, or a related role, preferably in the consumer goods industry. Strong understanding of brand development and multichannel marketing concepts
Experience in market research and ability
Apply for this role on Coca-Cola’s official careers site.